Retail Personality.pdf

Retail Personality PDF


What do the Parisian chocolatier and sculptor Patrick Roger, the makers of the trendy Oslo fashion label Norwegian Rain,T-Michael and Alexander Helle have in common with the Stuttgart optician Andreas Kraft? They all believe in the magic andallure of well-designed shops. And that is not all – as entrepreneurs, they must make their shops the ambassadors of theirbrand, philosophy and products. The book is an exploratory tour of offbeat retail hotspots worldwide. The focus is on interesting personalities who make a relevant contribution to the topic of shop design and product presentation.Marc Heikaus is the owner of Heikaus Group, a Swabian family enterprise with around 50 employees, is active throughout-Europe as a general contractor and supplier for turnkey ready shop design, combining design and innovation of the highestquality.

The personality tests were given to high technology and business services salespeople as part of sales strategy workshops I was conducting. In addition, tests were administered at Presidents Club

9783899863291 ISBN
Retail Personality.pdf


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